Friday, June 14, 2024

BTB conducts sales presentations in El Salvador and Panama


Press Release – BTB, Belize City, Belize – November 28, 2011 – On November 16th and 17th, the Belize Tourism Board, along with Avianca, TACA, the Belize Hotel Association, and the Belize Tourism Industry Association conducted a 2-day presentation for travel agents in El Salvador and Panama.

For many of the reservation agents, it was their first time experiencing such an in-depth introduction to Belize and the country’s many offerings. The overarching goal with each presentation was to increase the agents’ awareness and knowledge of Belize so that they could effectively sell and promote the country as a vacation destination to their clients.

At the end of each presentation, each agent was given promotional brochures, including the Destination Belize magazine, maps, and other useful contact information that will aid them in answering questions posed by their clients. Both presentations had an approximate attendance of 100 agents.

“We will continue to aggressively market Belize through presentations that demonstrate greater opportunity for exposure within our core target markets for travel specialists”, says Michelle Bowers, BTB Travel Trade Manager. “Belize’s diversity is a big positive that allows its business partners flexibility. We will continue to build relations with those international operators who are interested in bringing more business to Belize.”

Thanks to TACA and a few industry partners in Belize, the BTB Travel Trade team was able to conduct a drawing at the end of the El Salvador presentation. A total of two vacation packages were given away and one included round-trip flight transfers for two with Avianca TACA.

For more information and/or questions about the Travel Trade team or their workshop presentation schedule, feel free to contact Michelle Bowers, Travel Trade Manager, 227-2420 or [email protected].

Read more


Please help support Local Journalism in Belize

For the first time in the history of the island's community newspaper, The San Pedro Sun is appealing to their thousands of readers to help support the paper during the COVID-19 pandemic. Since 1991 we have tirelessly provided vital local and national news. Now, more than ever, our community depends on us for trustworthy reporting, but our hard work comes with a cost. We need your support to keep delivering the news you rely on each and every day. Every reader contribution, however big or small, is so valuable. Please support us by making a contribution.

Local News