Members of the San Pedro Belize Tourism Industry Association (BTIA) benefited from a Social Media seminar hosted by the Belize Tourism Board (BTB) and the BTIA. Held on Tuesday, September 27th at the Banyan Bay Conference room, the seminar was geared at digital media tactics used to promote the island’s tourism product.
From 9:30PM to 4PM, participants learned how to properly use the different Social Media platforms including Facebook, Instagram, Twitter and Pintrest to maximise the promotion of their products. Presenters for the day included BTB’s Direct Online Manager, Maynor Larrieu and Digital Marketing Officer, Perry Bodden.
In today’s ever-evolving technology, social media has become an integral part of a business’ marketing plan, especially for those in the tourism and hospitality industry. Social media allows businesses to reach consumers from all over the world by using creative and unique methods. Both BTIA and BTB believe that such seminars strengthen Belize’s tourism product.
At the end of the seminar, participants had gained vital information on how to improve their digital marketing strategies and best use their social media accounts. Certificates of completion were presented to all those who took part in the seminar.
For more information on upcoming seminars, training sessions and workshop contact BTIA at 227-1144 or visit their website at www.btia.org.
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